• Login
Whats Current In
No Result
View All Result
  • Blockchain
  • Cyber Security
  • Gadgets & Hardware
  • Startups
    • Angel investing
    • Venture Capital
  • More Tech News
    • AI
    • App Development
    • Cloud & SaaS
    • Gaming
    • Web Development
  • Blockchain
  • Cyber Security
  • Gadgets & Hardware
  • Startups
    • Angel investing
    • Venture Capital
  • More Tech News
    • AI
    • App Development
    • Cloud & SaaS
    • Gaming
    • Web Development
No Result
View All Result
Whats Current In
No Result
View All Result
Home Venture Capital

Meta will stop offering Reels bonuses to creators on Facebook and Instagram

Ivan Mehta by Ivan Mehta
March 10, 2023
Reading Time: 3 mins read
0
The US Securing Open Source Software Act of 2022 is a step in the right direction

Meta is pausing its program to pay bonuses to creators for making Reels and hitting specific benchmarks. The program, originally introduced in 2021, incentivized content makers to generate more short video content. The shutdown will impact all Reels creators on Facebook and U.S.-based creators on Instagram — the Instagram program was only available for creators based in the U.S.

RELATED POSTS

Flat is the new up, down is the new flat, dead is the new down

It’s the last day to save $1,000 on passes to Disrupt 2023

What the flying heck happened to SVB?

The program’s discontinuation, first reported by Business Insider, indicates that platforms are looking to pull back from paying creators based on the popularity of their short videos. Meta will still respect any commitment for bonuses for 30 days, according to the report.

Meta told the publication that it might reintroduce the program in “targeted” ways if Reels enter a new market. This is a bit strange to hear, given that the short video product is already available in more than 150 countries.

As TechCrunch has reported previously, creators got healthy bonuses under this program. Multiple creators got more than $10,000 in bonuses with some claiming to get even $35,000 in a month. But these creators had to garner millions of views on their Reels, and Meta was happy to distribute money to make the format more popular.

Given that short video is one of the most popular formats on social media today, Meta is probably trying to bank ad money. Last year, it expanded its overlay ads experiment to creators in more than 50 countries in addition to displaying in-stream ads. For both these ad formats, the company shares 55% of the revenue with the creators.

Last year, Mark Zuckerberg said that Reels have reached a $1 billion annual revenue rate. But the company would hope that the format brings more money while it burns cash on the metaverse efforts.

On the investor call for Meta’s Q4 2022 result, Zuckerberg expressed that Reels is not making enough money yet.

Buy JNews
ADVERTISEMENT

“The next bottleneck that we are focused on to continue growing Reels is improving monetization efficiency or the revenue that’s generated per minute of Reels watched. Currently, the monetization efficiency of Reels is much less than Feed. So the more that Reels grows, even though it adds engagement to the system overall, it takes some time away from Feed and we actually lose money,” he said.

As the company is stopping bonuses, creators would need incentives to post short videos on Meta’s platforms instead of TikTok or YouTube Shorts. Facebook has promised to give more monetization tools to creators to earn money on Reels.

“This year, we’re focused on adapting and enhancing these [monetization] tools for short-form video. We’ll continue expanding our ads on Facebook Reels tests to help more creators earn ad revenue for their Reels and grow virtual gifting via Stars on Reels,” Facebook head Tom Alison said in a blog post earlier this week.

But Meta is not an anomaly when it comes to stopping creator bonuses for short videos. Both Snapchat and YouTube Shorts have moved to ad revenue-sharing models instead of splashing the cash on creator funds.

Meta will stop offering Reels bonuses to creators on Facebook and Instagram by Ivan Mehta originally published on TechCrunch

Share54Tweet34Pin12
Ivan Mehta

Ivan Mehta

Related Posts

The US Securing Open Source Software Act of 2022 is a step in the right direction
Venture Capital

Flat is the new up, down is the new flat, dead is the new down

March 10, 2023
The US Securing Open Source Software Act of 2022 is a step in the right direction
Venture Capital

It’s the last day to save $1,000 on passes to Disrupt 2023

March 10, 2023
The US Securing Open Source Software Act of 2022 is a step in the right direction
Venture Capital

What the flying heck happened to SVB?

March 10, 2023
The US Securing Open Source Software Act of 2022 is a step in the right direction
Venture Capital

UK closes ‘Jedi Blue’ antitrust collusion case against Google and Meta

March 10, 2023
The US Securing Open Source Software Act of 2022 is a step in the right direction
Venture Capital

Telehealth startup Cerebral shared millions of patients’ data with advertisers

March 10, 2023
The US Securing Open Source Software Act of 2022 is a step in the right direction
Venture Capital

Silicon Valley Bank Financial in talks to sell itself, report says

March 10, 2023

Recommended Stories

Nanogames: Taking crypto casino bonuses to a whole new level

Nanogames: Taking crypto casino bonuses to a whole new level

May 8, 2023
VMware fixes vRealize bug that let attackers run code as root

VMware fixes vRealize bug that let attackers run code as root

April 20, 2023
Beware: Hackers now use OneNote attachments to spread malware

Microsoft: Phishing attack targets accountants as Tax Day approaches

April 13, 2023

Popular Stories

  • New Python malware backdoors VMware ESXi servers for remote access

    Massive ESXiArgs ransomware attack targets VMware ESXi servers worldwide

    137 shares
    Share 55 Tweet 34
  • Facts and myths about the warriors who raided Europe and explored the New World

    137 shares
    Share 55 Tweet 34
  • Exploit released for actively abused ProxyNotShell Exchange bug

    137 shares
    Share 55 Tweet 34
  • New Windows Server updates cause domain controller freezes, restarts

    136 shares
    Share 54 Tweet 34
  • Bing Chat’s secret modes turn it into a personal assistant or friend

    136 shares
    Share 54 Tweet 34
Whats Current In

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Visit our landing page to see all features & demos.

LEARN MORE »

Recent Posts

  • XRP traders, know this about the ‘golden pocket’
  • New Horabot campaign takes over victim’s Gmail, Outlook accounts
  • LTC surprises investors with promising gains; this is what could happen next

Categories

  • Apple Computer
  • Blockchain
  • Cyber Security
  • Tech News
  • Venture Capital

© 2023 JNews - Premium WordPress news & magazine theme by Jegtheme.

No Result
View All Result
  • Blockchain
  • Cyber Security
  • Gadgets & Hardware
  • Startups
    • Angel investing
    • Venture Capital
  • More Tech News
    • AI
    • App Development
    • Cloud & SaaS
    • Gaming
    • Web Development

© 2023 JNews - Premium WordPress news & magazine theme by Jegtheme.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?